Back in November The TFIA Digital
Print Cluster launched the 1st part of their very exciting Licence
to Print project and I was lucky enough to get myself a spot in the first
Now I don’t know much about
making T-Shirts and even less about digital printing but here was the perfect
chance to make the T-Shirt (and sell it!) all the while learning about printing
I am always looking
for opportunities to bring a new angle to the products I can offer and had been
looking at the possibility of incorporating digital print textiles for a long
time but have always put it on the backburner.
If I am honest it has always seemed a bit terrifying.
Is it terrifying? Yes and no, there
is a lot more to it than I thought but it is also pretty easy to get started.
By the end of the workshop, with some very helpful advice from Tiffany and
Chole I had a file ready to go to the printer.
During the workshop we did learn
about how to set up files for printing, how to manage colour, inks and all the
important technical lingo but it was all the insider info from Tiffany about
printing that was really invaluable. Who knew that fabric shrinks when you
digitally print? Well, now I do!
So, the story behind
this workshop is great, once you have got your t-shirt design ready and printed
the group plan to get them made up locally, exhibit them during LMFF and then
each designer can sell their T-Shirts online. My business isn’t about clothes,
it’s all about handbags! While I probably am not going to be making my millions
from T-Shirt sales I really love the promotional opportunity this could offer
Image 1 – Tiffany Treloar working through the 1st
steps of getting the T-Shirt design ready.
Image 2 – Chole Kerr, the Textile & Fashion Hub digital
print technician, showing the placement and cutting of the T-Shirts
Image 3 – Tiffany Treloar and Argyro Gavalas checking the organic
cotton jersey ready for printing
Image 4 – Georgia Chapman and Christopher Hamblin looking at
the way files translate into actual prints
Image 5 – Tee designs coming to life
Join the KAHLO team on an action packed trip to America...
Excited to be in America,
KAHLO's first destination was NYC to shoot an
exclusive F/W13 campaign with well-known and super talented Darren McDonald,
who recently shot for VOGUE Australia and who has been abroad shooting for the
past few months. The collaboration/ campaign was shot in Darren's studio in
Williamsburg and featured international girl from Ford Models, Isabella Persson
Mercedes Benz Fashion Week was a blur of people, fashion and parties. The
highlight was attending the debut show for fellow Australian designers
Christopher Esber and Kym Ellery. It was exciting to see Fashion Toast blogger
Rumi Neely wearing the KAHLO Jonas leather dress to the NYC 3.1 Phillip Lim
show. Australia's Harper and Harley blogger Sara Donaldson was also spotted at
Times Square in KAHLO's character dress. She posted it on her Harpers & Harley.
Next was Capsule Trade Show in New York which generated international interest
for KAHLO. International stockists from around the world including Berlin,
South Korea, Montreal, New York and Los Angeles came and viewed the new
collection and placed orders. It was also a great opportunity to be introduced
to influential people in the industry and to meet with international bloggers. KAHLO and Phillip Lim's graphic designer Thembi Hanify collaborated to do an
abstract photo shoot of the SS12 collection to coincide with the launch of the
new collection into the Northern Hemisphere.
After achieving amazing results in New York it was time to the west and to see
what LA had to offer .
KAHLO and ModelCO, their official beauty brand partner held a bloggers media
event at one of their exclusive boutiques Satine. It was an intimate guest list
comprising of LA based celebrities, bloggers and stylists. The night was
extremely successful with a positive response.
After a couple of short road trips to San Francisco and Vegas it was time to
return home to Australia to exciting new ventures and opportunities.
Join the TFIA Digital Print Cluster and become part of their exciting Licence to Print project. As a designer involved in this project you will have the opportunity to take a basic Tee design, make it your own and sell it directly to your customers. Enhance your product offering by working together with the Cluster and learning about the possibilities of digital printing. Experiment with new ways of selling products using social media and design and marketing collaborations.
The Licence to Print project will culminate in a LMFF 2013 event to promote the project and individual designers and assist in driving sales of the graphic Tee's they produce.
As a Designer what do you need to do?
1. Register for The Textile & Fashion Hub http://www.tfia.com.au/hub
2. Attend one of the Licence to Print Workshops where you will learn the basics of Digital Print technology and develop and produce a graphic Tee print.
3. Submit your design to be considered for inclusion in the Licence to Print Project
4. Work with the TFIA Digital Print Cluster to design and build marketing and selling platforms for the graphic Tee design.
5. Sell your Tee products.
For more information contact the TFIA Digital Print Cluster Host Tiffany Treloar firstname.lastname@example.org or 03 9529 7337 or download the information below.
To register for the Licence to Print Workshops go to:
Thursday November 8th 9am - 2pm http://licencetoprint1.eventbrite.com.au/
Join Tiffany Treloar and Livia Arena as they discuss new season trends, the pros and cons of building a designer label and take a behind the scenes look at Livia Arena.
Describe your current
collection and your inspiration for the designs.
The current Autumn/Winter collection The Fall, was borne out of a literal examination of the
term ‘Fall’. The collection is a study of how fabrics and textures fall on the
body in reaction to the elements and our motions through them – it aims to
explore both the duality of the semantic and the physical representations of
the term ‘Fall’. The range experiments with notions of how movement and excess
fabric make the wearer feel in response to the elements - the level of
consciousness and awareness that we attain from our clothing and our surrounds,
and the interplay between the two. Asymmetrical draping that falls from the
neckline of a dress and flows in the wind, jumpers with frazzled fibres that react
to movement and breeze. It centres on the visceral experience of winter
What is your favourite
Silkie Jumper – the fabric has such an interesting texture, it almost looks
like it’s shivering or has been electrocuted.
To read the full interview follow the link below
During Re.Design – the Textile & Fashion Hub’s sustainable fashion forum - TFIA announced an ongoing partnership with WGSN. This collaboration will see WGSN supporting Textile & Fashion Hub events with their latest insight into where things are heading for the TCF industries and allow Hub Registrants to benefit from WGSN access while onsite at the Hub.
‘We are very excited to have WGSN on board assisting the Textile & Fashion Hub in further supporting small-medium businesses in presenting their latest research’ says Hub Strategic Manager Julia Haselhorst. ‘Especially their ‘think tank’ section will be very helpful to smaller operators not having the time and resources to keep track of all the exciting developments in other parts of the world capturing how this may affect the way we feel and therefore consume and dress ourselves’.
WGSN’s Jen Sherrin opened the Sustainability Forum, running through the latest trends in sustainable fashion and textiles. The WGSN presentation gave an insightful overview of ideas and solutions that will guide how business will be run moving forward, and how the fashion industry can be a leader in this area, changing the way things are done with efficiency and longevity in mind.
WGSN is delighted to be partnering with The Textile & Fashion Hub. “We see this as a fantastic opportunity for WGSN to support the industry and provide Creative Intelligence, Insight and Inspiration in the form of onsite WGSN access and live content for Seminars and Events” – Heidi Dyt, Regional Director WGSN.
Any TCF business can register for the Textile & Fashion Hub by clicking here.
Performance and Procurement Cluster
Linking up TCF Businesses and Textile
So many companies have garments and product
ideas that need some detailed attention to bring them through the final stages
of commercialization. In particular this counts for items where a performance
claim or quality level needs to be proven in order for the product to be
marketed and used for the right purposes. E.g. you can claim a sports top can
wick moisture and dry quickly, but can you prove it? And do you know how it
compares to your competition? Or an ordinary cotton Tshirt?
Our cluster has made links with RMIT
Textiles and Clothing faculty in order to line up student internship
opportunities with companies looking to add focus to projects within their
business and give a student some real world experience too.
RMIT are fabulously set up to support and
supervise students in the workplace, and a constant catchcall of the industry
is that we are ‘crying out’ for skilled people to join it, it’s so much easier
to contemplate taking on graduates when you know they have spent time in a
We’ll be organising for interested cluster
members to have a look at the RMIT facilities next month, where the resources
available, including those for product testing and assessment, are easy to
As part of the QR window, the TFIA sat down with Sonya Kraan to find out more about her product and what the digital revolution means to her and her business
The SONYA KRAAN label is driven by the belief that the fashion design discipline must be met with equally weighted rationalism and creative expression. Functionality and quality are always carefully considered and some garments have a unique transformable ability. This can be as simple as removable sleeves, layers for acclimatization or as complex as garments that can be reconfigured entirely. Not to be confused with the utilitarian style ‘pants with the zip off legs’, I borrow this thinking and hide it within beautifully crafted pieces.
I believe that if we inject more ‘options’ into a garment and create something less static, we will increase its use. I hope to encourage a shift in customer’s expectations of a fashion product. A garment should posses longevity in both aesthetics and quality. It should last years not months, be worn and enjoyed, not thrown in a landfill. All garments for the SONYA KRAAN label are Made in Australia.
The TFIA have supported my business from the very beginning. Not only with networking opportunities, but also with business planning and mentoring to prepare me for this industry. Through the TFIA I have been introduced to fabric suppliers and garment manufacturers who I continue to work with. I have also found being involved with the Design Cluster a really beneficial way to bond with, and learn from my industry peers. It’s great to have a network to share information and experiences with.
Through the QR Code Pop-up Window project I hope we can gain exposure and promote Melbourne independent emerging designers. The retail market has been struggling so it’s a great time to start thinking outside the box and see what customers respond to.
Find Sonya Kraan on Facebook
To learn more about the QR Window head to the TFIA Facebook page
bid or not to bid?
of the key questions the participants at the TCF Defence Tender Training were
encouraged to ask themselves.
60 representatives of both current and potentially future suppliers to Defence
in the TCF sector took part in two successful, informative and intensive 2 day
workshops in both Sydney and Melbourne.
covered every stage of the process, including
- researching the supply
- understanding the DMO
- getting your business ready
to be in a position to bid,
- to bid or not to bid?
making sure the decision to submit a tender is the right decision for your
- preparing to manage the
tender submission process,
- building a successful
submission, understanding the paperwork,
- understanding what DMO are
looking for in your submission.
both locations we were joined by members of the DMO team from both the
technical and contract management parts of their procurement teams for the
second day of training. It proved to be a huge benefit to all participants to
be able to ask questions and hear discussions
around others' questions to increase their understanding of the needs
of this very particular customer.
have regularly made it clear, in this sector, that there is nothing more
frustrating than receiving great product submissions (garments etc) that are
non-compliant tenders that cannot be considered, and this is often for
paperwork reasons. The guidance and information provided by this course should
mean that this is not going to be the case for the participants in future
submissions to DMO.
TCF Supplier Advocate, Tony Quick, was instrumental in getting this unique
collaboration between DMO, Government and Industry bodies to constructively
tailor this training for the TCF sector. If there is demand from the TCF Industry
for further workshops to be made available, and across more of Australia, we
need to hear from you. Please let us know at email@example.com if
you’d like to have the opportunity for this kind of training in the future.
This week I spent a morning
talking small business finance with a very exciting group of Victorian fashion
businesses and Simon Ritchie from KPMG. Simon is not your classic accountant
and shooting straight from the hip gave some great tips for managing and making
money in fashion.
With 10 businesses getting involved, talk turned to a lot of different topics ranging from Superannuation
to Carbon Tax and onto Retail Rent Ratios.
Three of the more general tips I
grabbed from the discussion were things that are really easy to forget when you
are working for yourself:
Collaborate and Congregate
Small business can be a lonely
place and when wrapped up in the everyday minutia of your business it is easy
to forget to poke you’re head out of the office. Talking to people in the same
situation certainly lightens the load, sometimes it even banishes those “Am I
You know what you’ve got to do – sometimes you just need to trust your
We all know the old adage that a
business that fails to plan, plans to fail. Having said that it is easy to
completely over-analyse, over-structure and over-plan… sometimes you need to just
do it. No one knows your business like you do and you need to trust yourself
and your instincts.
As I'm sure you all know you need
to be a jack of all trades (and in my case sometimes a master of none!) in a
small business and on top of every aspect of everything that is going on. What
matters the most, the core values of a business, differ between every business
but losing sight of them has the same consequences. While those consequences often
aren’t quite chaos they can have you heading blindly in the wrong direction.
I woke up to a beautiful
Sydney Monday morning streaming through the window of my good friend’s Surry
Hills apartment that I’ll be calling home for the next three weeks. I’ve been
in town since very early Thursday morning.
Mercedes Benz Fashion Week Australia (MBFWA)
starts this morning. I’ll be there all week. The following two weeks are filled
with client meetings and networking.
Despite a smooth,
sleep-filled flight aboard a comfy Qantas A380 (they might have cracks in their
wings but they top the dear old 747’s handily), I was completely zonked
Thursday as I moved through a day of work and logistics trying desperately to
stay awake and avoid extended jetlag. If you need stimulation while trudging
along on hazy autopilot, there’s no more appealing and vibrant place than
Thursday and Friday were
spent at Fashion Palette, a
high-end showcase of Australian designers held at the exceptional Carriageworks event space in Redfern.
MBFWA is Australia’s
premier fashion week that provides a platform for designers to showcase their
collections to the world’s most influential media and buyers. MBFWA claims the
mantle of the Asia Pacific’s stop on the international fashion week circuit
joining Paris, Milan, New York and London.
Spring/Summer 2012-13 will
be breaking. It is an extremely important week for me. I get to watch the
runway shows of the latest collections from some of Australia’s most
established (such as Bec & Bridge, Oroton, Toni Maticevski, Ksubi, Kooey,
Zimmermann) and emerging designers (Ode To No One, Toi Et Moi Sydney, Akira,
Watson X Watson). I meet with designers and their sales and PR agents and view
their collections in the suites of the nearby Shangri-La Hotel. And very
importantly, I meet and network with the movers and shakers of the Australian
Cluster will be very busy during MBFWA. Together with our partners NSW
Government and Austrade –for the first time- we will have a presence at Fashion
Week. Working closely with IMG, the organisers of MBFWA, we will
introduce our Export Cluster emerging Australian fashion talent to
international buyers and delegates attending the event. Designers
from Queensland, NSW and Victoria will participate in around 50 international
I’ll be taking part in the
excellent business matching program being coordinated by the New South Wales State Government, Department of Trade &
Investment in conjunction with the Australian Trade Commission (Austrade) and the Council of Textile & Fashion Industries of Australia
(TFIA). I’ll also be meeting a delegation of Hong Kong designers promoted by
the Hong Kong Trade Development Council.
I’ll be attending some
off-site showcases of designers who aren’t on the official schedule but are
taking advantage of the buyer activity and general buzz generated by MBFWA to
launch their Spring/Summer collections and announce themselves to the world.
The official five-day
schedule is centered at the Overseas Passenger Terminal (OPT) at Sydney’s fabulous
Circular Quay. If you have never been to Circular Quay, it is one of the most
spectacular big city vistas anywhere in the world. With the CBD at your back,
Sydney Harbor Bridge on your left, the Sydney Opera House on your right, and
the unparalleled Sydney Harbor lapping at the quay, you are in the heart of the
historic Sydney Cove. The OPT is appropriately on your left as you head toward
Paul Brindley Consults